BRAND PORTUGAL
"Brand Portugal" refers to the global image and identity that the country projects abroad, encompassing various cultural, economic, and social aspects. This brand is built on distinctive characteristics that make Portugal unique and attractive on the international stage.
Key Criteria That May Characterize Brand Portugal
Historical and Cultural Heritage:
Cultural Richness: Architectural heritage, music (such as Fado), literature, and popular traditions. Gastronomy and Wines: Typical products like Port wine, clive oil, and traditional dishes like bacalhau (salted codfish).
Tourism and Hospitality:
Natural Beauty: Stunning landscapes, from the beaches of the Algarve to the mountains of Gerês. Hospitality: Reputation for the hospitality and friendliness of the Portuguese people.
lnnovation and Technology:
Startups and Technology: Growth in the tech sector with emerging companies and tech hubs in Lisbon and Porto. Sustainability: Adoption of sustainable practices and promotion of renewable energy.
Quality of Life:
Safety and Well-being: High level of safety and quality of life, with accessible healthcare. Climate: Mild and sunny climate for much of the year.
Economy and Business:
Export and Trade: High-quality products recognized worldwide, such as cork, ceramics, and textiles. lnfrastructure: Good transportation and communication infrastructures, facilitating international business
Portuguese Brands with History
These brands represent not only history and tradition but also the capacity for innovation and quality of Portuguese products, significantly contributing to the identity and "Brand Portugal" on the global stage.
Delta cafes
Founded in 1961, it is one of the largest and most prestigious coffee companies in Portugal, with a strong international presence.
Corticeira Amorim
Established in 1870, it is the world's largest cork processing company, leading in innovation and sustainability in the sector.
Vista Alegre
Founded in 1824, famous for its high-quality porcelain and crystal, with tradit ion and worldwide recognition.
Ramirez
Ramirez is the oldest canned food company in the world, founded in 1853 in Portugal.
Porto Ferreira
A Port wine house founded in 1751, recognized for the excellence of its wines.
Ach Brito
Since 1887, manufactures soaps and personal hygiene products, famous for Claus Porto soaps.
Bordallo Pinheiro
Founded in 1884 by artist Rafael Bordallo Pinheiro, iconic for its art istic and decorative ceramics.
Tap Air Portugai
The national airline founded in 1945, with a strong international presence and crucial role in tourism.
Renova
Known since 1939 for its paper products, especially innovative and colorful tissues and napkins.
Super Bock
A beer brand established in 1927, the best-selling beer in Portugal with great international recognition.
Sogrape Wines
Since 1942, one of the largest wine producers in Portugal, with brands like Mateus and Gazela.
Barros (Port wines)
Founded in 1913, one of the most respected Port wine houses, with globally awarded wines.
Enhancing The Portuguese Brand
By focusing on these elements, Portugal can continue to build a strong, positive brand that resonates globally and drives economic growth and cultural exchange.
- Promoting lnnovation: Supporting startups and tech companies to boost Portugal's image as a hub for innovation.
- Sustainability lnitiatives: Continuing to lead in renewable energy and sustainable practices to attract environmentally conscious consumers and investors.
- Cultural Diplomacy: Leveraging cultural events and exchanges to strengthen Portugal's global cultural presence.
- Tourism Campaigns: Developing targeted tourism campaigns that highlight the unique experiences and destinations within Portugal.